Malar Projection
how far your cheekbones push forward — the looksmaxxing obsession, graded honestly
Grounded in the research on Wikipedia: Zygomatic bone / Facial aesthetics; looksmaxxing (PSL) subculture
the move
malar projection is how far your zygomatic bones — the cheekbones — push forward and out from the front of your face. "Malar" is just the anatomy word for the cheek region. High forward projection reads as the sculpted, hollow-cheeked look people chase; flat projection reads softer and rounder. It's a real bone measurement, not vibes. Looksmaxxing forums treat it as a top-tier face trait.
the first effect
your zygomatic gives the face its width at the top and casts the shadow under the cheek that cameras love. Forward malar projection plus that hollow below = the "high cheekbone" effect everyone screenshots. It's tied to perceived sexual dimorphism and the contested fWHR (facial width-to-height) literature. Real anatomy, sure — but how much it actually moves attraction scores is weaker and messier than the forums claim.